Unleash your content
People visit your website to check your services, meet your helpful staff, get your contact details or request appointments. Organised content helps visitors. Google promotes helpful content.
Effortless content
To ensure best practice, most of your content will be input via simple forms. Complicated editing and accidentally breaking the design will be a thing of the past.
You can easily add, edit or update information such as (click to view):
Q: Why is data-driven content important?
With this approach, your location and contact details throughout your website, services featured in slideshows, random client reviews and much more, will be automagically managed from a single source.
This enforces a good structure with zero effort. Your will be styled consistently and super-optimised for search engines.
Schemas for Google points
Schemas are a way to structure your content, to make it easy for machines like Google to best understand.
When websites are constructed with schemas in mind, it can help search engines better understand your content, and utimately drive more visitors to your business through more effective search results.
Leveraging our data driven content framework, all PracticePulse websites are built with schema support at their core.
Q: What in the world is structured data?
You may have noticed that some Google search results include things like detailed descriptions, photos, contact details, star ratings etc. These are more eye-catching and get more clicks. Structured data helps your website to stand out in search engines by cataloguing and linking your information effectively and efficiently.
The websites we build for our clients fully leverage structured data. We apply it to content such as your contact details, services, staff, locations and more.
Your best SEO chances
Without getting into nerd talk, ranking high in search engines is a function of two things:
- Having a great website that ticks all the Google checkboxes
- Things you do outside of your website.
PracticePulse websites have uncomplicated features to cover the first point right out of the box. With this in place, your website will be off to a flying start.
The second point refers to the kind of stuff a publicist might do. We can work with them too.
Blog
Blogs are excellent for sharing your knowledge and expertise. You can discuss whatever tickles your fancy, as long as it will be useful or interesting to your readers. Google loves websites with active blogs.
Content library
Writing blog posts is hard work. So we offer optional content libraries to get you going. Pick and choose your articles, and we’ll schedule them to appear on your website twice a month as blog posts.
Email newsletters
Newsletters are excellent for ensuring your visitors and patients don’t forget about you. PracticePulse websites integrate with MailChimp* to collect subscribers and send newsletters to them. If you opted in for the content library service, your scheduled blog posts can trigger automatic email newsletters whenever they are published.
* Needs a MailChimp account.
Downloadable material
You can offer downloads to your visitors. For example, new patient forms are great for this purpose, because visitors can download and fill them in before arriving for their first appointment.